About us

Born in Rotterdam, Energized by the City Pulse 🌟

Parelmure draws its vibrant inspiration from the beating heart of Rotterdam, a city as dynamic and diverse as our brand: bold, unapologetic, and always on the move. Incorporating the "niet lullen maar poetsen" (don't talk, just clean; Rotterdams most famous saying) mentality, we are open for any idea, collaboration or support. Just reach out to us :)

Unisex Vibes 🌟

Born from the disapproval of the vast product diversification of fast fashion, Parelmure went back to the core. We designed a product that (according to us) looks good on everyone. Guys, women, black, straight, Indian, or any word people could feel part of (or dissassociate themselves with), at Parelmure it litteraly does not matter. We just sell pearl necklaces to costumers who like them. 

For Any Occasion 🌈

Life's a series of moments, and Parelmure wants to be part of each one. From casual hangs to those unforgettable nights out, our collection effortlessly caters to every occasion. We believe in fashion that accompanies you through the twists and turns of your journey, ensuring you look effortlessly chic or radically urban, whatever you feel like.

Authentic Sweetwater Pearl Necklaces ✨

Discover the genuine allure of Parelmure's signature necklaces, adorned with 100% real sweetwater pearls. Each piece is an authentic original, shaped by the natural beauty of these pearls. As sweetwater pearls are known for their distinct shapes and forms, every necklace in our collection carries its own unique character. The asymmetry in these real sweetwater pearls mirrors life's beautiful imperfections, as opposed to the crave for perfection by many fashion brands.

F**k expensive brands💎

At Parelmure, we believe that everyone deserves a touch of luxury without breaking the bank. We've curated a highly specialized collection that embodies affordability without compromising on quality or style. Each piece is designed to give you a lasting taste of opulence, instead of capitalizing on brand identity.

 

Join us in celebrating individuality, embracing authenticity, while not excluding anyone in terms of accessibility or personal features. Welcome to a fashion journey that began in Rotterdam.
Welcome to Parelmure.✨